Indiana’s Fastest Growing Company Expands Evansville HQ

The City of Evansville and economic development partners at the Growth Alliance for Greater Evansville are pleased to announce the relocation of’s manufacturing business from Martin, Tennessee to Evansville, Indiana creating up to 87 new jobs by 2019. will relocate its mattress pad manufacturing operation from its current location in Tennessee to its 60,000-square-foot Evansville headquarters located at 2625 Kotter Avenue.  

“The tremendous e-commerce growth and success of is without a doubt credited to the company’s insightful leadership and world-class team members. I’m proud of the company’s growth and even more pleased the company has chosen to expand and continue to thrive in Evansville,” stated Evansville Mayor, Lloyd Winnecke. “That decision is a positive reflection on our local workforce and community, on the economic development leaders who pulled this deal together, and is further proof that Evansville is moving forward.”

Currently employing more than 70 associates, this expansion calls for the immediate addition of 24 new Evansville-based jobs.  

Founded in Evansville in 2009 by Paul Saunders, a Marine Corps veteran and US Naval Academy graduate, today manufactures and distributes products in the bed, bath, home and garden categories to businesses and consumers in more than 15 countries through the company’s ecommerce website,, other branded websites and other online marketplaces including Amazon, Ebay and Walmart. The company is currently expanding its distribution channels, selling its products directly to boutique hotels, bed and breakfasts and large chain hotels around the world. was recently named the 15th fastest growing private company in North America and the fastest growing private Hoosier company by Inc. magazine.

“When people ask about our secret to success, we say that we work to a higher purpose than just prosperity; kindness and generosity are equally as important,” stated president, Paul Saunders.  “Our goal is to make a better life for our families, our communities and our country by making a positive impact on the people who surround us, including: customers, teammates and partners. This move of our manufacturing facility to Evansville is an example of that strategy. Evansville is our home and this is where we want to grow.”

In addition to the added jobs, the veteran-owned business plans to invest approximately $3.54 million in real property and personal property over the next 5 years. The positive economic impact generated from this project for the City of Evansville totals in excess of $24 million per year, over the next 9 years.

The Growth Alliance for Greater Evansville has recommended an incentive package that includes a standard 9-year Tax Phase-In for Real Property and a modified 9-year Tax Phase-In for personal property. In addition, the Growth Alliance recommends a grant, not to exceed $50,000 for training assistance; requiring 50/50 match and applicable only to Evansville residents hired over the first 2 years of project implementation.

The Indiana Economic Development Corporation offered the company, up to $725,000 in conditional tax credits based on the company's investment and job creation plans. These tax credits are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives.

About eLuxurySupply

Founded in 2009 eLuxurySupply is an Indiana based, American Veteran owned manufacturing and ecommerce company specializing in Bed, Bath, Home and Garden categories.

About the Growth Alliance

The Growth Alliance for Greater Evansville provides comprehensive support to new and existing businesses to enhance the economic vitality of the City of Evansville and Vanderburgh County, Indiana. The Growth Alliance’s business retention and expansion program focuses on incentives and services for Evansville/Vanderburgh County established businesses with a goal of encouraging continual growth, cost effective business practices and improved productivity.