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Posts tagged "rick martin"

Every Business Should do an Annual IP Audit - Here’s How

Every Business Should do an Annual IP Audit - Here’s How

Many companies have intellectual property and may not even realize it. Martin suggests that every business should do an annual IP audit. When advising business start-ups, he suggests they start with deciding on a good name for the business and to trademark it. While a unique name is easier to trademark, a descriptive name helps with marketing. New businesses are advised to do some research to make sure you are not infringing on someone else’s trademark before spending money to market or brand your business or product.

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Posted in: Evansville Entrepreneurs | Tags: innovation pointe, martin ip law group, rick martin, intellectual property, trademark, patent, evansville