Growth Alliance Blog
Posts tagged "intellectual property"
Many companies have intellectual property and may not even realize it. Martin suggests that every business should do an annual IP audit. When advising business start-ups, he suggests they start with deciding on a good name for the business and to trademark it. While a unique name is easier to trademark, a descriptive name helps with marketing. New businesses are advised to do some research to make sure you are not infringing on someone else’s trademark before spending money to market or brand your business or product.Read more »